With a Bachelor’s degree in Public Accounting, a Master’s in Economics and International Business Administration and over 25 years of work experience in Mexico, Spain and the United States, Guillermo’s knowledge and experience in the field of business has helped him find success as President & CEO of the West Michigan Hispanic Chamber of Commerce. Since 2017, Guillermo has grown membership numbers, event turnout, and improved the overall organization of the Chamber. With Guillermo at the helm of the West Michigan Hispanic Chamber of Commerce, the organization has grown from two full-time staff (including himself and his assistant) to thirteen staff. Under Guillermo’s leadership, the WMHCC has increased its budget from $200K to over $5M in 2025.

Guillermo has also been instrumental in creating programming for the Chamber. In 2018, he spearheaded a long-term vision initiative called Transformando West Michigan that focuses on economic development for Hispanic businesses. The following year, he launched another program centered around workforce and talent development creating a pipeline to develop and connect Hispanic college students with area employers. In 2024, Guillermo led the team in creating an accounting services program that offers below market rates and aids Hispanic businesses in implementing solid accounting and financial structures. The initiative also allows for growth and access to capital.

In 2023, Guillermo launched a $11.6M capital campaign to build the new headquarters of the WMHCC and create a seed endowment of $1.5M to help with the financial sustainability of the organization in the years to come. The new headquarters will be named the Center for Latino Economic and Talent Advancement, which is projected to open in the summer of 2026. Once the new headquarters is completed, the WMHCC will be managing over $12M in assets.