Valentine’s Mercadito is a community pop-up market organized by the West Michigan Hispanic Chamber of Commerce (WMHCC), featuring multiple vendors offering Valentine’s-themed products, gifts, crafts, and services.
The event supports Latino/Hispanic small businesses and provides community engagement, visibility, and networking opportunities.

Purpose:

• Showcase local Latino/Hispanic vendors
• Create a community shopping experience
• Support small business development
• Provide a festive Valentine’s marketplace environment
  (Source: FOX17 Morning Mix coverage of the inaugural Mercadito)

Background:
The first edition of this event evolved from a former pop-up operated by the Latina Network of West Michigan (LNWM), originally known as the Colibrí Valentine’s Pop-Up.